October 5, 2021
Sustainable Growth in Knoxville: Regions Bank Unveils Reimagined, Environmentally Friendly Branch
Grand opening activities included contactless delivery of meals and gifts for healthcare heroes and pediatric patients.
KNOXVILLE, Tenn. – Sept. 29, 2021 – Regions Bank on Wednesday celebrated the grand opening of its redesigned Cumberland Avenue branch in Knoxville, highlighting a collaboration with the City of Knoxville to transform the location into a state-of-the art, sustainable facility.
Regions operated from a temporary space until the modern replacement branch was completed at the corner of Cumberland Avenue and 19th Street. The renovated branch also replaces Regions’ older Gay Street facility.
The Cumberland Avenue branch is now one of Regions’ most modern locations anywhere, mixing enhanced technology with more personalized service. The result: a seamless customer experience for people on the go, including busy University of Tennessee students, local medical professionals, business customers and other clients who value the ability to bank at the time and place that works best for them.
“Our upgraded Cumberland Avenue branch better enables Regions to deliver a truly unique and beneficial customer experience for individual consumers, local business owners, and anyone who wants to speak with our team about ways they can reach their financial goals,” said Rob Stivers, Knoxville market executive for Regions Bank. “Over the past 18 months, Regions has increased our digital offerings to put more banking power in the palms of our customers’ hands. We’ve also drawn upon our digital experience to turn locations like Cumberland Avenue into branches of the future, where updated technology allows our local bankers to better customize services to fit individual needs.”
That tailored service begins as soon as customers arrive. There is no standing behind a traditional teller line or waiting to fill out deposit slips. Instead, when customers come in, they are immediately welcomed by a local Regions banker who can deliver a full range of services. Along with opening accounts or handling transactions, each banker is equipped to speak in-depth with customers about their unique financial goals while creating a customized plan to achieve them.
The Cumberland Avenue branch is also a testament to Regions’ commitment to preserving the environment. The bank worked with the City of Knoxville’s Office of Sustainability to install solar panels on the facility’s roof to generate power to reduce energy use, utility costs, and emissions.
“Our goal at Cumberland Avenue is not just to make banking easier, but to do so in a way that contributes to the financial and environmental health and vitality of East Tennessee,” said Jamie Stogsdill, consumer banking manager for Regions. “We’ve combined this focus with investments in technologies and services that show how we value our customers’ time and their need for convenience.”
The branch also expands Regions’ Video Banking ATM service in East Tennessee. At a drive-through Video Banking ATM, Regions customers can choose standard ATM service, or they can connect with a Regions Video Banker via live, two-way video. Video Bankers deliver personal service during expanded hours, including evenings, weekends and holidays. The location also includes one drive-up and one walk-up DepositSmart ATM that can accept deposits of cash or checks any time, day or night.
While grand opening activities are taking place this week, the branch has already welcomed its first customers – just as the University of Tennessee welcomed back students to Rocky Top for the fall semester.
“With the students back, our traffic has picked up tremendously. They are all excited about the updated, fresh look and the whole vibe of the branch now,” said Linda Majors, Cumberland Avenue branch manager for Regions. Majors has worked at the location for the better part of 20 years.
“We now have the space, tools and resources that today’s customers expect,” she added. “Our bankers are ready and able to help students, professionals, business owners, and more, with any solution or recommendation they may need.”
After a ribbon-cutting ceremony to celebrate the opening of the renovated branch, Regions Bank honored its ties to the medical hub that surrounds the location. Regions associates safely delivered catered lunches for healthcare workers in the COVID-19 ward at East Tennessee Children’s Hospital. In addition, associates delivered stuffed animals for the hospital’s pediatric patients.
“Banking is about more than opening accounts or handling financial transactions,” Stivers said. “It’s about providing important services to people and supporting a community. As we celebrate this latest milestone in our growth in Knoxville, it’s important for us to give back to a community we’re honored to serve.”
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $156 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.
