August 19, 2021

Marketing – How to Keep Up in an Ever-changing World

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Callie Blackburn

Have you had time to stop and think of new ways to catch the eyes of new customers for your business? Marketing has ever-changing needs and constant new materials for businesses to promote their brand. Here are 5 must-haves that will help your brand succeed in Knoxville and beyond.

First, a refreshed logo – a logo is the first thing a new customer sees when researching businesses for a particular service. A logo shows the quality of work of your brand within seconds. Be sure to make it a lasting impression. Second, a business card – a business card is also a quick and easy way to show what your business offers within seconds. You can go with a square, a rectangle, a circle, any shape you want with a soft-touch cardstock, foil stamping or spot gloss printing…the possibilities are endless.

Third, printed promotional materials – in store signage, brochures and direct mail pieces are effective ways to market your business with ease. Brainstorm a strategy and main goals that you want these pieces to achieve. Fourth, branded apparel items and gifts – make a statement with a cohesive brand look and feel. Do your employees need branded shirts to establish your business when a new customer walks in your store? Fifth, have you heard of vehicle wraps? Vehicle wraps are the newest craze in printed marketing materials. You can literally market your brand anywhere you go, and customers will be sure to spot it on the road. Be sure to review your marketing plan to keep your business relevant with competitors and new businesses.

Imagine an easy and helpful one stop shop for your business’s success. Graphic Creations provides all the services you need for your brand. Logo design, branding guides, digital design, business cards, signage, architectural signage, vehicle wraps and all the promotional items, apparel and gifts you can think of – Graphic Creations can help create a true overall marketing experience for you with innovation and legendary customer service.

With over 30 years of experience in the printing world, Graphic Creations has evolved to provide more than just printing business cards and course packets. Branding and marketing are fields of work that change every day. To be successful in this day and age means you must be flexible to the changes and developments in new technology and marketing strategies. Graphic Creations identified this need in the marketplace and ran with it to expand their services to the next level. Businesses need a company that can take care of it all – One that brainstorms ideas, researches competitive markets and provides a plan for results.

Need some inspiration to spark that next groundbreaking idea for your brand? Here are a few of Graphic Creations’ most recent projects.

As the economy begins to open up and rebuild after the past year and a half, let Graphic Creations take care of you to create a fresh, new approach to how you handle your business’s marketing needs.

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