Digital Marketing Coordinator

Zoo Knoxville tells one of the most compelling stories in our community every single day: animals being born, species being saved, kids discovering nature for the first time, and members who have supported the zoo for decades. Right now, those stories are not reaching people as consistently or as powerfully as they could through digital channels. This role exists to change that. The Digital Marketing Coordinator will be the person who makes sure our website reflects the living, breathing zoo it represents, and that every email we send feels worthy of the audience receiving it. This position connects directly to the zoo’s ability to grow attendance, deepen membership loyalty, support fundraising, and build a community of people who genuinely care about our mission.

The Digital Marketing Coordinator is a key member of Zoo Knoxville’s Marketing & Communications team, responsible for the day-to-day management of the organization’s website and email communications program. This role serves as the digital execution hub for the zoo, working closely with Marketing & Communications, Development, Membership, Special Events, Education, and Conservation teams to ensure timely, accurate, and engaging content reaches the right audiences across digital channels. The ideal candidate brings hands-on experience with WordPress and WordFly (or a comparable email marketing platform), strong writing instincts, and a genuine passion for storytelling. This position requires someone who can manage multiple priorities, meet deadlines, and translate institutional news into compelling digital content – from announcing a new animal birth to supporting a membership renewal campaign or sharing a conservation milestone.