Former Knoxville Chamber Intern Opens Forté Fitness in Downtown Knoxville, Bringing Innovative Pilates-Inspired Training and Community Investment to World’s Fair Park

 Forté Fitness, a new boutique Pilates inspired fitness studio offering high-intensity, low-impact workouts, officially opened its doors on October 27, 2025, in the historic World’s Fair Park Candy Factory building in downtown Knoxville. Founded and operated by Alyce Burdine-Johnson, a former Knoxville Chamber intern, Forté Fitness represents both a return home and a renewed commitment to investing in the Knoxville community.

Johnson, alongside her husband AJ Johnson—a former University of Tennessee Volunteer football standout and NFL professional athlete—relocated back to Knoxville with a shared mission: to build something meaningful that strengthens both bodies and community. Their return marks a full-circle moment, blending entrepreneurship, wellness, and civic engagement.

Forté Fitness delivers a Pilates-inspired workout designed to be challenging yet accessible for all fitness levels. The 50-minute classes utilize custom-designed machines and emphasize slow, controlled movements that activate slow-twitch muscle fibers. This approach helps clients build strength, improve balance, posture, and flexibility, and increase muscle endurance—all while remaining easy on the joints.

“I wanted to create a community space for every person to feel welcome the second they walk in the door,” said Alyce Johnson, founder of Forté Fitness. “Our instructors are highly trained and ready to support you, no matter where you are on your fitness journey.” Forté Fitness prioritizes connection and community, fostering an inclusive atmosphere where members feel encouraged, empowered, and challenged.

In addition to opening Forté Fitness, Johnson is continuing her involvement with the Knoxville Chamber, reinforcing her dedication to local business growth and community development. The Johnsons’ commitment reflects their shared belief that a stronger Knoxville begins with intentional investment, leadership, and service.

New clients are invited to experience Forté  through a special introductory offer: two weeks of unlimited classes for $75. This new client deal is available through the Forté Fitness app or online at www.fortefitnesstn.com, providing an opportunity to fully immerse in the studio’s innovative training method and growing community.

With its prime downtown location, innovative workout experience, and founders deeply rooted in Knoxville, Forté Fitness is poised to become a cornerstone of the city’s wellness and small business landscape.

For more information, class schedules, or to download the app, visit www.fortefitnesstn.com