Realty Executives Associates Announces New Powered Brand: VFL Real Estate, Realty Executives

Realty Executives Associates (REA) proudly announces the launch of VFL Real Estate, Realty Executives, a new powered brand serving clients across East Tennessee. Led by Team Leader Steven Hensley, VFL Real Estate brings together a high-performing team known for collaboration, market expertise, and a client-first approach.

VFL Real Estate, Realty Executives represents an exciting new chapter built on experience, strong relationships, and a shared commitment to excellence. The brokerage is rooted in a client-focused philosophy, offering knowledgeable guidance and high-level support throughout every stage of the real estate transaction.

“We are excited to see the team Steven and Carrie created turn into a Powered Brand alongside their Broker, Barbara Newton,” said Justin Bailey, CEO of Realty Executives Associates. “Their brand has already been wildly successful, and it’s an honor to help put even more horsepower behind VFL Real Estate as they launch into a full-service brokerage.”

The leadership story behind VFL Real Estate is especially meaningful. In 2018, while writing his very first real estate contract, Hensley was referred to Agent Assist—a transaction coordination group within REA, where he worked closely with Barbara Newton. More than 1,000 contracts later, that early connection has come full circle, with Newton now serving as Broker for VFL Real Estate.

Steven’s wife, Carrie Hensley, serves as Director of Operations and plays a vital role in the company’s success. Sharing Steven’s passion for building a client-focused team, Carrie oversees operations to ensure every client experiences a smooth, organized, and professional process from start to finish.

Today, VFL Real Estate is composed of 19 agents, four licensed operations staff, and a dedicated marketing manager. As a powered brand of Realty Executives Associates, VFL Real Estate benefits from the strength, resources, and support of one of the most dominant brokerages in the Knoxville and East Tennessee markets, while maintaining its own distinct identity and leadership vision.

For more information about VFL Real Estate, Realty Executives, visit https://www.vflrealestate.com.