RIVR Media's Dee Haslam Speaks to Premier Partners
RIVR Media Co-Owner and CEO Dee Haslam was the featured speaker at an exclusive Premier Partners event sponsored by Pinnacle Financial Partners. Haslam spoke about her company’s Knoxville roots, history and about the many benefits of conducting business in East Tennessee. She also shared what she believes to be the key to RIVR’s production departments’ abilities to produce high-quality documentaries and series: meticulous research.
“The first thing we think about before producing a television program is whether or not there is a need out there,” Haslam said. “Is this (program) something people are interested in and is there a void that is not being served?”
RIVR Media continues to prove it’s a production industry leader. The Emmy Award-winning company’s responsible for highly regarded programming such as Whale Wars, Trading Spaces and The World Series of Poker. Haslam says success can be achieved with repetition.
“In order to do well in this industry you have to have a tremendous amount of series,” she explained. “Any documentary company usually does documentaries over and over again on the same genre.”
RIVR Media provides programming to nearly 20 cable networks including A&E, HGTV, DIY Network, GAC, MTV, Fine Living, Discovery Channel, and ESPN, among others. RIVR Media’s new initiative, “Moving Picture Books,” launched this fall. These animated children’s books are distributed as downloads or as DVDs, online and in retail stores. For more information about RIVR Media, its products and services, call (865) 588-1732 or visit the company’s website: www.rivr.com.
Premier Partners Events are exclusive to members of the Knoxville Chamber Premier Partners Program. For more information about Premier Partner benefits, contact Michelle Kiely at (865) 246-2617.